Developing iOS apps begins with clarity about the audience, the core job the app must perform, and the critical scenario to address in the initial release. A thorough discovery phase helps define the MVP scope, select the appropriate architecture, and avoid features that look good on paper but don’t enhance real usage.

After the foundation is in place, attention moves to the behavior of the UI, performance, and stability across different iPhone models and iOS versions. Consistent navigation patterns, robust state management, and well-planned integrations (payments, authentication, analytics, backend APIs) make the product easier to maintain and scale after it hits the App Store.